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Continuity
A clearly articulated brand is a strong brand. This guide helps us face the right direction, speak the same language and move towards the same goals.
Brand Guides
Post in Confidence
Frameworks and Mental Models for 80% of the work
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Resources
From hex codes to logos, from CTAs to guidelines, this is where we maintain a single source of truth.
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Accountability
If the goal is to test our approach so we can intereate towards success, we need to first formalize our strategy.
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Speed
If 80% our questions are answered, we can quickly progress to the more creative work that truly adds value.