Border Radius

Frames

And the strength of the idea they frame

Soft Ideas

Middle Weight

Strong Ideas

Is radius a variable that we are interested working with moving forward? Or, should we settle in on a standar border-radius for everthing?

Code Snippets

Border Radius Soft

CSS

._raidus-pill {
  border-radius: 50px;
}

HTML/CSS Class Name

_radius-pill

Border Radius Middle

CSS

._raidus {
  border-radius: 6px;
}

HTML/CSS Class Name

_radius

Border Radius Strong

CSS

._raidus-str {
  border-radius: 0px;
}

HTML/CSS Class Name

_radius-str

Current Trends

Where are things heading? The internet is softening up for sure!

Case Study

Gmail:
Google:

Netflix (Famously a square/strong border brand is even softening)

Opal (designer camera brand)

AuthO:

Positioning

Should we see this change and ride the tailwind or buck the trend and tac against it?

Is the brand more...

...if here maybe

FIRE AND BRIMSTONE NOW!

Is this a dependent to some other first principle of the brand?