Techniques

What is a marketing technique?

Maybe... The small repeatable actions we take with intentionality to sharpen our message to garner desirable results.

Here are some techniques. Try these aphorisms to easily remember the executables we are investing in.

Do's

Aphorism	Explanation
💰 Educators are Overpaid	Sharing knowledge is sharing value. Your audience will reimburse you with their attention.
🎥 Hollywooding	By elevating others, you qualify your voice as one of authority. Watch two actors talk about how wonderful each other is. In a loop. That is how a star is born.
🗣️ Clarity is King	Distill the message to the essentials. ...then again.
⏳ FOMO	Drive urgency and demand by leveraging scarcity. Be careful not to negate the frame
🔨 Make Loops	Assume audiences are new. Repeat stories intentionally; forge lasting impressions.
📣 Call to Action	Every post, every page, every touch point should engage the audience to do something right now.
🖼️ Perspective	Copy written in the first person has the least friction. "Hey, I am signing up today!" - The person on camera / the copywriter themself Tread lightly as this is very difficult to do authentically.
🏐 Serve and Volley	To engage is to reply to everyone in a way that solicits an additional reply
⚡ Emotion is Contagious	Display happy, transmit happy. Display sad, transmit sad. Because high-energy is the fuel for action, we display high-energy to transmit high-energy.

Aphorism	Explanation
🖌️ Negate the Frame	Refrain from emphasizing undesirables. Articulate positive messaging and desired actions. For example, "You don't want to MISS THIS EVENT" puts the focus on what exactly?
📅 Say Goodbye	In sales, you never end a meeting without booking the next meeting. Refrain from saying, "Goodbye". Bottom of the page => CTA. End of campaign => Top of funnel

Question

Did we miss something? What is a technique that you would like to see emplimented? Please, Don't KEEP IT A SECRET! [<--- WHOOPS! NEGATE THE FRAME]