the work vs The Work

Managing all elements of a brand's media is challenging. Coordinating a campaign and executing on a strategy can feel overwhelming but it is possible. What is impossible is to do the strategic work of system building as well as the craft work of the results of those systems all at the same time.

You cannot build an airplane mid-flight.

Pain Point - Frontend

need an H3 here

Designing a landing page with a 4 column grid vs building a design system of 4 column grid to be used for a multy-facited organization.

 .grid-4 {
    display: grid;
    gap: 1rem;
    grid-template-columns: repeat(auto-fit, minmax(calc(25% - 1rem), 1fr));
}

@media (max-width: 992px) {
    .grid-4{
        grid-template-columns: repeat(auto-fit, minmax(calc(50% - 1rem), 1fr));
    }
}

@media (max-width: 576px) {
    .grid-4{
        grid-template-columns: repeat(auto-fit, minmax(calc(50% - 1rem), 1fr));
    }
}

Pain Point - SM

need an H3 here

Posting a good story on IG vs celebrating the end of a campaign with a CTA to the top of the next funnel!

Deep Dive

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

Writing 101: What Is the Hero’s Journey? 2 Hero’s Journey Examples in Film via MasterClass | Articles

Pain Point - Design

need an H3 here

The logo should be like a maroon color vs the logo is a predefined HEX code/RGB and has been coded with a specific class name.

Primary Brand - Burgundy

Hex

#850129

RGB

rgb(133, 1, 41);

HTML/CSS Class Name

_primary

Task

Seperate the media strategies from the media dissimenation process. Define the media strategies.

Action

Implementing a structured template or framework for each step offers considerable relief from this burden.

Result

Product-Market fit

Tracking

If we can answer these questions we might have a chance. What direction we are facing? What agendas we are pursueing? What is the ROAS? What about this approach is/isn't working?

Moving Forward

The rest of this documentation is organize according to craft/mode. They can augment each other but might work best central to your discipline at least in the beginning.

Competition is Healthy

Media and marketing is an ever evolving discipline. Our peers do an incredible job in recognizing when an edge has been generated, reverse-engineering said advantage, and implemnting it for themselves erroding our edge. Let's stay on the offense and continue to aggrigate gains even if on the margins.

Let's stay agile!

Any ideas?