The StoryBrand Framework

The StoryBrand marketing framework was developed by Donald Miller, an American author, public speaker, and business owner. The framework is based on the principles of storytelling and narrative structure, particularly as they apply to marketing and brand messaging.

Listed are some powerful takeaways that you can use when generating compellying content:

Hero Messaging

• Make the customer the hero of the story

Affirmative statement to know you are on the right track:

“This is exactly what my customer is inspired/motivated by, but haven’t acted on yet?”

Guided Positioning

• Position yourself, product, or service as the guide through the hero's (customer's) journey

Affirmative statement to know you are on the right track:

“My offering ignites and guides my customer through the next step of their journey.”

Return Home

• Close the Hero loop at the end of your campaign.
• When you drive your audience through their journey the return to home should feel like a superbowl touchdown dance. Give them that!

Affirmative statement to know you are on the right track:

“This successfully celebrates my audience and their engagement with me in the journey."

Deep Dive

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

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