MomentMomentum

This marketing framework is structured around a time-based system, guiding you through the stages of your campaign's launch. With the four phases of the mementMomentum frakemwork you can adequetly tell the story of the work through time.

1. Before the thing: Pre Phase

• Objective: Generate anticipation and curiosity among your audience.

Activities

• Tease the upcoming product or offering through sneak peeks, teaser trailers, or cryptic messages.
• Use social media platforms, email newsletters, and website banners to create buzz and excitement.
• This is probably the only time to use scarcity of information as a technique to build interest.

Use Case

• The 'insider's email' newsletter
• cryptic tweet
• IG poll about the thing you are already going to do, "Who would love to see _____?"

2. During the thing: Prime Phase

Provide insights into the making of the product and engage your audience in the creative process.

Activities

• Share behind-the-scenes footage, photos, or stories about the development or creation process.
• Invite audience participation through polls, surveys, or interactive content to gather feedback and suggestions.

Use Case

"To all the "insier email" subscribers, this is the thing we were talking with you about!"

• Stream
• Live tweet
• IG stories

3. the thing is LIVE!: Live Phase

Officially introduce the thing to becuase it just became publicly available.

Activities

• Host a launch event or webinar to showcase the features and benefits of the product.
• Offer exclusive early access or pre-order options for loyal customers or subscribers.
• Ensure seamless availability across all channels and platforms.

4. Reminder the thing: ICYMI Phase

• Objective: Remind your audience about the availability of the product and encourage them to take action.

Activities

• Send reminder emails or notifications to subscribers who showed interest but haven't made a purchase yet.
• Highlight key features or benefits through testimonials, reviews, or user-generated content.
• Offer limited-time promotions, discounts, or bonuses to incentivize immediate action.

Reminder:

• Consistent Messaging: Maintain consistency in branding, messaging, and tone throughout all stages of the marketing campaign. Stick to the script!
• Engagement and Interaction: Encourage audience engagement through interactive content, contests, or Q&A sessions.
• Analytics and Optimization: Track performance metrics at each stage of the campaign to identify areas for improvement and optimization.
• Feedback and Adaptation: Solicit feedback from customers and adapt your strategies based on insights and observations.