Sticky Wins

Make it about you, "I"

If you make it about you, "I", you make it about them. Cue the Perspective technique

The Hook

A good hook includes, the set up conflict and resolution as tight as possible.

Ex:

"Movie theaters are overpriced So, I am going to make a movie theater at home for only $5"

Extra! After you land on an idea and you are pulling the copy out of the hook, award room for the copy to reinform the content and an even better idea might arise. Allow for iteration to happen.

No Extra Focal Points

Only show the absolute. If you are in a parkinglot, take all the cars out. They will distract.