Video Performance Metrics and Improvement Strategies
View vs Swipe (CTR):
Metric | Poor Ratio | Decent Ratio | Great Ratio |
---|---|---|---|
CTR | Below 70% | 70% | Above 85% |
Strategy to Improve Retention: Make it stickier, sharper hooks, make it about you, explain the payoff off the top etc
Retention (CTR):
Metric | Poor Ratio | Decent Ratio | Great Ratio |
---|---|---|---|
CTR | Below 50% | 75% | Above 90% |
Strategy to Improve Retention: No "focus points", high brightness/saturation, implant artifucial visual elements (Fire).