Video Performance Metrics and Improvement Strategies

View vs Swipe (CTR):

Metric	Poor Ratio	Decent Ratio	Great Ratio
CTR	Below 70%	70%	Above 85%

Strategy to Improve Retention: Make it stickier, sharper hooks, make it about you, explain the payoff off the top etc

Retention (CTR):

Metric	Poor Ratio	Decent Ratio	Great Ratio
CTR	Below 50%	75%	Above 90%

Strategy to Improve Retention: No "focus points", high brightness/saturation, implant artifucial visual elements (Fire).